Viet Nam, Sazarac, hey bebe, my name’s AyRik? These are the obvious associations in this pitiful excuse for a drug name. I wonder if it’s supposed to sound exotic, but who really wants to put an exotic sounding drug in their body unless it’s for fun?
Let me assure you that this pharmaceutical is not taken for fun. What condition would an intelligent consumer imagine this substance treats? Maybe ED, what do you think? How about Alzheimer’s disease. It is actually a truly disrespectful name, and patronizing to the sufferer and the families who have come to rely on this drug to care for their loved one. Can they really not come up with a caring, thoughtful name?
What is the meaning of Namzaric, Otezla, Xeljanz, Latuda, Jardiance, Orencia, Invokana, Tecfidera? put them together and they sound like a witch’s brew of bad stuff for evil purposes, but if there were, for example, happy, trustworthy, calm, businesslike, or uplifting names! Really, what would be the harm in taking a few minutes, or a day, or two, to give new pharmaceuticals a human face?
Come with me into my name creation laboratory to see how I give a human name to your new drug that will attract positive attention, sell your product better than a TV commercial, and become an unforgettable household name for the treatment of the condition the drug was made for.