What does ‘op’ make you think of?  Black ops, operation, oppose, opposite.   And I remember a rock’n’roll band called Devo (for devolution) which brought us the hits ‘Whip It’, ‘Girl U Want’, and ‘Monsterman’  They wore crazy hats, remember?  This is a drug used to treat lung, kidney, and other cancers.  You’d think somebody would come up with a better name than one that suggests death, attack, disintegration, and surgery.

How about a names like Sonrisa, a Spanish word that means smile,  sounds like sunrise, and evokes relaxed days at a resort in Acapulco or Cabo?  Just a little compassion and effort could have made this drug part of the solution instead of part of the problem…